Jeff grew up in San Bernardino, California where he fished the small streams of Southern California. His passion for fly fishing influenced his decision to accept a baseball scholarship to the University of Northern Colorado in Greeley, Colorado.
It was during college that he developed his guiding experience while working at The Frying Pan Anglers in Basalt, Colorado and although he loves his trout fishing, his true passion is pursuing saltwater gamefish on the fly. In July of 1995 Jeff opened the San Diego Fly Shop and it became San Diego’s premier full service fly shop catering to all angles of fly fishing. Jeff specialized in offshore bluewater fly fishing and averaged 70 plus days per year fly fishing on the East Cape of Baja, Mexico. In 1999, Jeff sold his interest in San Diego Fly Shop to pursue other fishing and business interests, but continues his love for guiding and teaching fly fishing throughout Southern California and Baja, Mexico.
Solis on the Salt is his latest fly fishing company that specializes in guiding clients on San Diego and Mexico beaches.